Web 2.0 sites get a lot of buzz in forums and on pages that talk about SEO. But what are they exactly and how can they help you to promote your site?
Essentially, a web 2.0 website is a large blogging community where anyone who signs up and gets an account is given their own section of the site where they can create a blog. Many people use a web 2.0 community to create these pages and post their favorite recipes or hold forth on any number of topics from football teams to rose gardening.
More and more though, these sites are being used by Internet marketers for the purpose of creating backlinks to their sites. It works like this:
The Internet marketer builds a site that will either sell a product, promote a product (affiliate marketing) or may just have some well-placed adsense ads. Then the Internet marketer will create a number of web 2.0 accounts on which he/she will post an article or two. These articles will each have a backlink in them pointing to the main web site, thereby giving the main site a boost in terms of rankings.
Now, I’ve oversimplified this just for the purposes of explanation. For one thing, web 2.0 should be one of a number of different types of sites from which backlinks are established. Remember, the folks at Google are not stupid. If you build a bunch of web 2.0 sites and point them all at your main site (especially if you do it quickly) it doesn’t look “organic”. In the ideal world of Google, when a web site is created, the backlinks to that site should happen organically, over time, as interest grows in the site and with no interference from the web master.
This, however, is impractical – even Google knows this – because it could take years and years to build an online reputation that way and in the meantime the web master is pouring all kinds of time and money into the site with no return on the investment.
This is why most Internet marketers develop a backlinking campaign that is carried out (if the web master is smart) over a number of months. One of the big tricks to creating an organic-looking system of backlinks is not to point every web 2.0 link back to the main page – point some of them to each other instead.
Doing this is actually pretty sophisticated and you might want to consider using a tool like . This tool is pretty complex, but there is a lot of training and support available. It allows you to set up an entire backlinking campaign months in advance. You can be taking a bath, and SerpAssist is busy posting backlinks for you. It’s awesome!